2 storage baskets with handles made with elephant grass.

About Us

Woven Worldwide is a socially-conscious, home décor brand that produces high-quality, eco-credential, handcrafted baskets for homes and interior spaces.

Based between our design studio in Toronto, Canada and our workshop in Accra, Ghana, we respond to the consumer demand for ethical products by producing handwoven baskets that are high-quality, eco-credential and also contribute to the greater social good.

  • Our Mission

    Our mission is to amplify Ghanaian craftsmanship culture by advancing a community of independent Ghanaian basket weavers in the creative industries.

    Through redemptive design, we believe in taking ownership of our narrative, origin craft, and creating spaces to celebrate Black creativity and culture.

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Our Services

  • Wholesale Storage Baskets

    We welcome retailers from around the world to #WeaveWithUs and discover new products while benefiting from perks that reduce the risk of purchasing wholesale while also contributing to the larger social good.

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  • Custom Design

    We provide the gift of African craftsmanship. Each handcrafted storage baskets and woven art piece is crafted by hand in storied, inviting locations with the finest raw materials in Ghana.

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  • Design Trade Program

    We invite architects, set designers, interior designers, realtors and other design professionals to #WeaveWithUs and create high-quality products for both residential and commercial properties.

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  • Message From The Founder

My Mother; My First Example

Hi, I’m Viola Labi; the woman blessed to partner with intergenerational Artisan businesswomen.

As a child, I was first introduced to the arts of textiles, retail, and storytelling by observing my mother at her textile boutique in Toronto, Canada. She welcomed and inspired clients with nearly 2 decades of stories of craftsmanship wrapped in history and cultural legacy.

My Experience

I have over 16 years of invaluable experience working in customer-centric leadership roles in major North American and European retail companies.

I now enjoy working outdoors with skilled weavers, under the glorious African sun, or from my home office with coconut ice cream close by. These various life experiences have connected in such a consistent and beautiful way.

The Genesis

In 2017, the company was founded during a personal trip to Ghana. I witnessed my reintroduction to elements of Ghana's time-honored traditions, such as Shea, textile, and basketry production, all at the hands of skilled women Artisans.

Despite language barriers and unfamiliar surroundings, I felt centred and at home while immersed in these environments. As I developed relationships with these women, they began to share their economic and social opportunities with me, and to be honest, I didn't have the answers, so I simply listened.

Although building this business wasn't intentional, it was written for my path. Now, by God's grace,  My team and I continue to create a brand that strives to make an impact on the lives of our first customer; the Artisan. For years—I developed skills, practiced my craft, and committed myself to build this business and the micro-businesses of the women Artisans that I serve. In unspoken ways, they each teach me about femininity, grace, and sustainability. Our connection is beyond the product and it's been a journey that I would embark upon again and again if given the chance.

My Learnings

Understanding each of the basket weavers needs necessitated the elimination of unconscious biases regarding Africa, luxury, and underserved communities. These stories also made me acutely aware of the context and my own privilege in these situations. As we continued to build our relationships, a seed was planted, and I knew I was called to partner with these women.

When We Became Woven

As I spent more time with these women, I found myself being stitched back together in places I didn't realize needed repair, such as identity, culture, and purpose. These women were teaching me about my ancestors, femininity, and survival. Looking back, these women and I exchanged symbolic knowledge and cultural practices.

Press

  • Our Growth

    Our Growth

    The company established partnerships with five basket weaving artisans in tucked away towns in Northern Ghana, while I simutaneouly spearheaded West Africa's first Versace Collections mono boutique in Accra, Ghana. I quickly became aware of the radically different environment in which I found myself. We now collaborate with 200 basket weaver families between Ghana's southern and northern regions. Our team is proud of how far we've come, but opportunities for the collective agency of Ghanaian artisans remain.

  • Our Ethos

    Our Ethos

    We have direct relationships with fourth-generation basket weaving families that partner with us four days a week, allowing both parents to be present in the home to sustain communities. Although our products are handwoven, the company name refers to an ideology; a combination of skill sets acquired through my personal and professional experiences, the indigenous beauty of ancestral weaving techniques exemplified by our artisan partners, and coming together as Humanity.

Kind Words From Our Clients

" Thank you so much Viola. I should send you a video of our shop so you can see your beautiful goods nestled in there.."

Jennifer, Osisi Boutique

I love Woven products!

Andrew Asare

our value chain

our founder Viola

More About Us To Explore

  • High-Quality Products

    Our team and artisan partners were hand picked for their knowledge of materials, process, and love of design. We are always happy to share our extensive knowledge and understanding of our craft, whether you are browsing our website or visiting one of our stockists.

  • Community Approach

    We have direct relationships with fourth-generation basket weaving families that partner with us four days a week, allowing both parents to be present in the home to sustain communities.

  • Corporate Social Responsibility

    Our basket weaving training standardizes production in an informal market while also providing artisan leaders with tools, resources, and innovative methods to preserve and improve heritage techniques.

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