Woven Worldwide is a socially-conscious, home décor brand that produces high-quality, eco-credential, handcrafted baskets for homes and interior spaces.
Based between our design studio in Toronto, Canada and our workshop in Accra, Ghana, we respond to the consumer demand for ethical products by producing handwoven baskets that are high-quality, eco-credential and also contribute to the greater social good.
Our mission is to amplify Ghanaian craftsmanship culture by advancing a community of independent Ghanaian basket weavers in the creative industries.
Through redemptive design, we believe in taking ownership of our narrative, origin craft, and creating spaces to celebrate Black creativity and culture.
Wholesale Storage BasketsExplore More
We welcome retailers from around the world to #WeaveWithUs and discover new products while benefiting from perks that reduce the risk of purchasing wholesale while also contributing to the larger social good.
Design Trade ProgramExplore More
We invite architects, set designers, interior designers, realtors and other design professionals to #WeaveWithUs and create high-quality products for both residential and commercial properties.
Message From The Founder
My Mother; My First Example
Hi, I’m Viola Labi; the woman blessed to partner with intergenerational Artisan businesswomen.
As a child, I was first introduced to the arts of textiles, retail, and storytelling by observing my mother at her textile boutique in Toronto, Canada. She welcomed and inspired clients with nearly 2 decades of stories of craftsmanship wrapped in history and cultural legacy.
I have over 16 years of invaluable experience working in customer-centric leadership roles in major North American and European retail companies.
I now enjoy working outdoors with skilled weavers, under the glorious African sun, or from my home office with coconut ice cream close by. These various life experiences have connected in such a consistent and beautiful way.
In 2017, the company was founded during a personal trip to Ghana. I witnessed my reintroduction to elements of Ghana's time-honored traditions, such as Shea, textile, and basketry production, all at the hands of skilled women Artisans.
Despite language barriers and unfamiliar surroundings, I felt centred and at home while immersed in these environments. As I developed relationships with these women, they began to share their economic and social opportunities with me, and to be honest, I didn't have the answers, so I simply listened.
Although building this business wasn't intentional, it was written for my path. Now, by God's grace, My team and I continue to create a brand that strives to make an impact on the lives of our first customer; the Artisan. For years—I developed skills, practiced my craft, and committed myself to build this business and the micro-businesses of the women Artisans that I serve. In unspoken ways, they each teach me about femininity, grace, and sustainability. Our connection is beyond the product and it's been a journey that I would embark upon again and again if given the chance.
Understanding each of the basket weavers needs necessitated the elimination of unconscious biases regarding Africa, luxury, and underserved communities. These stories also made me acutely aware of the context and my own privilege in these situations. As we continued to build our relationships, a seed was planted, and I knew I was called to partner with these women.
When We Became Woven
As I spent more time with these women, I found myself being stitched back together in places I didn't realize needed repair, such as identity, culture, and purpose. These women were teaching me about my ancestors, femininity, and survival. Looking back, these women and I exchanged symbolic knowledge and cultural practices.
The company established partnerships with five basket weaving artisans in tucked away towns in Northern Ghana, while I simutaneouly spearheaded West Africa's first Versace Collections mono boutique in Accra, Ghana. I quickly became aware of the radically different environment in which I found myself. We now collaborate with 200 basket weaver families between Ghana's southern and northern regions. Our team is proud of how far we've come, but opportunities for the collective agency of Ghanaian artisans remain.
We have direct relationships with fourth-generation basket weaving families that partner with us four days a week, allowing both parents to be present in the home to sustain communities. Although our products are handwoven, the company name refers to an ideology; a combination of skill sets acquired through my personal and professional experiences, the indigenous beauty of ancestral weaving techniques exemplified by our artisan partners, and coming together as Humanity.
Kind Words From Our Clients
Jennifer, Osisi Boutique
" Thank you so much Viola. I should send you a video of our shop so you can see your beautiful goods nestled in there.."
I love Woven products!
Get in touch
OfficeOur design studio in Toronto, Canada is a working studio and is not open to the public as a boutique just yet so we cannot accomodate visitors but if you ever need us, use please use the appropriate email to get in touch.
Customer ServiceOrder updates. Sales@WovenWorldwide.com
Social Procurement & Diversity SupplierViola@WovenWorldwide.com
Press & CollaborationsIt's a real pleasure to open a relevant, friendly, and personal email with clear deliverables. We are adaptable when it comes to content creation because you know your audience better than we do. Viola@WovenWorldwide.com
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our value chain
our founder Viola
More About Us To Explore
Our team and artisan partners were hand picked for their knowledge of materials, process, and love of design. We are always happy to share our extensive knowledge and understanding of our craft, whether you are browsing our website or visiting one of our stockists.
We have direct relationships with fourth-generation basket weaving families that partner with us four days a week, allowing both parents to be present in the home to sustain communities.
Corporate Social Responsibility
Our basket weaving training standardizes production in an informal market while also providing artisan leaders with tools, resources, and innovative methods to preserve and improve heritage techniques.